內(nèi)窺鏡發(fā)展國內(nèi)現(xiàn)狀

The current situation of endoscopic development in China

　　內(nèi)窺鏡的發(fā)展歷經(jīng) 200 多年，按照臨床需求及成像原理分類，內(nèi)窺鏡經(jīng)歷了 硬管式內(nèi)窺鏡、半可屈式內(nèi)窺鏡、纖維內(nèi)窺鏡和電子內(nèi)窺鏡四個階段，從硬式形 態(tài)走向軟硬兼?zhèn)?，從物理纖維傳像進化電子內(nèi)鏡時代，成為內(nèi)鏡醫(yī)師“手”和 “眼”的延伸，并隨著微創(chuàng)術(shù)式的不斷更新以及臨床需求的提升不斷推陳出新。

The development of endoscopes has gone through more than 200 years. According to clinical needs and imaging principles, endoscopes have gone through four stages: rigid tube endoscopes, semi flexible endoscopes, fiber endoscopes, and electronic endoscopes. They have evolved from a rigid form to a combination of soft and hard, from physical fiber imaging to the era of electronic endoscopes, becoming an extension of the "hands" and "eyes" of endoscopists. With the continuous updating of minimally invasive surgical methods and the increasing clinical demand, they are constantly innovating.

　　內(nèi)窺鏡行業(yè)上游是零部件廠商，提供生產(chǎn)內(nèi)窺鏡所需的設(shè)備和材料等，如圖像傳感器、光學(xué)鏡頭、光源照明、機械裝置等。內(nèi)窺鏡產(chǎn)品技術(shù)含量較高，上游設(shè)備供應(yīng)商的技術(shù)水平革新，有助于推動內(nèi)窺鏡產(chǎn)品質(zhì)量提升和創(chuàng)新研發(fā)。內(nèi)窺鏡行業(yè)中游是內(nèi)窺鏡研發(fā)和生產(chǎn)企業(yè)，目前國內(nèi)內(nèi)窺鏡市場由外資主導(dǎo)，但國產(chǎn)持續(xù)發(fā)展，市場份額逐漸提升。中游企業(yè)生產(chǎn)出來的醫(yī)用內(nèi)窺鏡產(chǎn)品，可通過直接銷售、代理銷售、電子商務(wù)等渠道進行銷售，產(chǎn)業(yè)鏈下游主要為終端醫(yī)療機構(gòu)。

The upstream of the endoscope industry is component manufacturers, providing equipment and materials required for the production of endoscopes, such as image sensors, optical lenses, light source lighting, mechanical devices, etc. The technological content of endoscopic products is relatively high, and the technological innovation of upstream equipment suppliers helps to promote the quality improvement and innovative research and development of endoscopic products. The midstream of the endoscope industry is a research and production enterprise for endoscopes. Currently, the domestic endoscope market is dominated by foreign investment, but domestic brands continue to develop and their market share is gradually increasing. The medical endoscope products produced by midstream enterprises can be sold through direct sales, agency sales, e-commerce and other channels, and the downstream of the industry chain is mainly terminal medical institutions.

　　目前國內(nèi)的內(nèi)窺鏡廠商的主要銷售模式是：分銷代理為主，直銷為輔。國外內(nèi)窺鏡發(fā)展比較成熟，以奧林巴斯為例，其商業(yè)模式主要是 聯(lián)合行業(yè)協(xié)會，將技術(shù)制定成行業(yè)標(biāo)準(zhǔn)，形成產(chǎn)業(yè)聯(lián)盟;

At present, the main sales model of domestic endoscope manufacturers is distribution and agency as the main approach, with direct sales as a supplement. The development of endoscopes abroad is relatively mature. Taking Olympus as an example, its business model mainly involves collaborating with industry associations to formulate technology into industry standards and form industry alliances;

　　1、豐富產(chǎn)品組合，由產(chǎn)品生產(chǎn)上升到醫(yī)院內(nèi)鏡中心整體規(guī)劃;

1. Enriching product portfolio, upgrading from product production to overall planning of hospital endoscopy centers;

　　2、不設(shè)海外生產(chǎn)基地，核心產(chǎn)品本國生產(chǎn)，建立海外獨立銷售機制，培養(yǎng)分銷渠道和;

2. Not establishing overseas production bases, producing core products domestically, establishing independent overseas sales mechanisms, cultivating distribution channels and experts;

　　3、以成本優(yōu)勢阻擊模仿者，低端產(chǎn)品擴大市場產(chǎn)能。

3. Blocking imitators with cost advantages and expanding market production capacity for low-end products.

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